Recently, we have all heard people emphasize a new belief that's been
going round - that hard work has been replaced by smart work. The
concept has begun creeping into every arena, including business. After
all, "smart" businesses seem to have a tendency to thrive, while the
"hard working" ones often have difficulty. However, this certainly
isn't a new gimmick or contrived tactic to win over customers; it has
actually become a necessity for business survival these days. The idea
of working smarter has - in all likelihood, emerged to bridge the
widening gap between our ever-increasing desires and the
ever-decreasing availability of our own personal time. More

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