All kinds of literature have been written about the paramount role that customers play in the success of every organization. A great deal has also been said about the tactics that businesses should adopt in order to attract and retain these customers. Do any of us really have the time to leisurely search through the ramblings of scholarly articles and research papers? Do you want to know the winning formula for running your own business - without having to waste your time sifting through heaps of books and magazines? If your problem seems similar, then read on. These suggestions are presented here in a compact and lucid style, helping you - “step by step”, to formulate customer-oriented strategies. More

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