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Developing a Marketing Plan to Maximize Your Potential


Author: Alan Gillies

A marketing plan in business is essential for reaching your potential. It sets the framework for identifying your market, targeting a set customer base, instituting communication methods and establishing benchmarks. If it all sounds overwhelming, business coaching can be used to outline your objectives and goals. More

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The Power of Strategy in an Economic Downturn


Author: Alan Gillies

It's natural for businesses to cut expenses during an economic downturn. But it's also an opportune time to bring in a business coach or executive coach to recommend new strategies to get your business through bad economic times. With business coaching, you can position your company for moving forward when economic times improve. More

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Creating a Bio for Online Networking Success


Author: Alan Gillies

While an online profile is important for networking success, business consultants advise that it is very different from a resume. When presenting yourself online to potential business associates or clients, business coaching experts say your profile should be a brief capsule of your experience, communication skills and accomplishments. More

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Internet Marketing - Cost Effective Solutions


Author: Alan Gillies

Internet - it's a term that has made its mark everywhere in a very short span of time. It has emerged as an effective marketing tool for businesses that don't have the extra cash to spend on advertising through television, radio, print media, etc. The internet isn't just a great marketing tool; it has become an effective business model for business everywhere. More

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